About Us


Welcome to Sturgis, the City of Riders! Nestled at the base of the northeastern Black Hills in extreme western South Dakota, Sturgis is not only home to the world’s largest motorcycle rally but to a unique blend of Native American legend, frontier history and modern activities.

Every summer, Sturgis hosts one of the largest gatherings of motorcycle enthusiasts in the world – the Sturgis Motorcycle Rally. Beginning the first full week in August, Sturgis comes alive with more than half a million people. We become the largest community in the state, bringing in concerts by famous recording artists, national motorcycle races and the biggest names in custom bikes.

Sturgis remains a remarkable community throughout the year. Our historic downtown district – filled with lively restaurants and colorful shops – was built to serve the soldiers of the famed Seventh Cavalry at nearby Fort Meade, where the Star-Spangled Banner got its start as America’s national anthem. You also will find the Sturgis Motorcycle Museum and Hall of Fame, where some of the rarest bikes in the world help recount the history of motorcycling.

Our location off Interstate 90 means you’re just a few minutes from some of the most spectacular sights in the Black Hills, including Mount Rushmore National Memorial, Crazy Horse Memorial, Custer State Park, Wind Cave National Park, Jewel Cave National Monument, Devils Tower National Monument and the Centennial Trail, to name a few. Then there’s Bear Butte, a peak sacred to many Native American tribes that towers 1,000 feet over our city. And we’re only a few miles from incredible hiking, mountain biking, boating, hunting, fishing, skiing and snowmobiling.

Sturgis has a great deal to offer residents and visitors alike, and we invite you to explore it all. When you do, you’ll discover a historic city rich in the tradition of legendary riders: including the Native American warriors who held the land sacred, the historic Ft. Meade and the soldiers of the Seventh Cavalry, the deep roots of the western ranch culture, and the bikers of the annual Sturgis Motorcycle Rally.

I look forward to seeing you soon.